I recently spoke to an incredibly wise co-worker who shared with me his vision of data security, and his explanation was so insightful I couldn't help but share it with you all. Securing our data Our data has no value Today, a fundamental problem is our data has no value. Let me explain why this is a problem. To choose an example, when we use Facebook , we offer the platform access to our basic data (gender, age, name, other attributes we choose) as exchange to use the service for free. This is fair, or at least most of us would come to believe. I would certainly consider an alternative if I had to pay to use Facebook. Regardless, this information about ourselves gets used ad infinitum in algorithms that match advertising ads that may be most relevant to you on Facebook, even when you aren't on Facebook . As your information is shared throughout Facebook (to show you ads), what additional value are you getting? What benefits are you getting from the companies who...
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